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Monday 21 October 2013

Arrambam - Some interesting tidbits

Before fixing on the title Arrambam, director Vishnuvardhan had about 4 to 4.5 pages of title options and it wasn't any marketing strategy to hold back the title. The team was looking for something that would suit the story and hence waited long for the final choice. They announced it as soon as they fixed the title. 
Neil Roy has done the title design, with the power button taking a prominent place, and Neil has worked on all Vishnuvardhan title designs including the much-loved Billa logo. 
The team has used different masters for different action sequences and songs, based on the theme of that particular sequence. Choreographer Dinesh has done the choreography for two songs and Shobi has choreographed the song "En Fuse Pochu".
The story of Arrambam was not written specifically for Ajith. He would be seen just as the character that he plays in the film and his role wasn't modified for the sake of his mass image.
The movie introduces Akshara Gowda in a prominent character role. She plays the daughter of Mahesh Manjrekar, who is also marking his debut in Tamil films. Akshara Gowda will appear in the much hyped boat chase sequence.
Nayanthara has a played a role which is beyond glamour. She apparently is involved in some surprising stunt sequences.
The total run time of Arrambam is more than 2 hours. Precisely "2 hours and tic toc tic toc" - Ajith i-shtyle.

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